Turn your data into insights and actionable steps to grow your brand
Data Science
What is Data Science?
Every day, your business gathers data from multiple complex sources. These might include your CRM, sales pipelines, storefronts and shopping carts, or third party apps. Understanding this combined data is invaluable to your decision making and business direction.
Much of the data you collect is unstructured. The sheer amount of data coming in daily makes it a struggle to interpret and gain meaningful insights.
Our data scientists clean and architect your data sets, providing comprehensive and intelligible reports that help you get a clear understanding of your data.
In simple terms, data science helps to present your data as meaningful insights that you can turn into actionable steps for your business.
Grow with Data Science
Using the power of predictive analytics and machine learning, we develop powerful custom strategies around your data that help your marketing achieve greater heights.
Our team of data scientists bring their specialised technical, mathematical, and advanced engineering skill sets together to make the most of your data.
The insights revealed can help:
- Pinpoint your ideal customers
- Generate high-quality traffic
- Increase customer retention
- Increase margins and revenue
- Understand customer behaviour
- Lower acquisition costs
- Improve forecasting and performance expectations
Advanced Data Science Solutions
Our data scientists begin with a high-level audit of your data and a discovery session with your team. Once we have a solid understanding of your data, systems, and business objectives, we tailor your data structures to provide better insights for your business.
We’re certified Adobe and Google Marketing Platform partners, so whether your data challenges are highly technical or enterprise level, we’ve got the knowledge and experience to solve them.
We can help you and your team unravel your biggest data mysteries and uncover patterns and opportunities that you can apply to your internal processes and marketing strategy.
No matter how complicated or numerous your data sources are, we work with you to collect and understand the information as a whole. Our custom dashboards and detailed reporting give you actionable information to enhance your user experience, inform your business decisions, and help you achieve your long-term business goals.
Our Data Science solutions answer the hard questions:
- What pushes my customers to purchase?
- Are my campaigns effective?
- Where should I spend my budget?
- What’s holding my leads back from purchasing?
- What customer segment should I target?
What’s included?
- Data analysis
- Customer segmentation
- Data aggregation
- Purchase decision making
- Attribution models
- Data cleansing & warehousing
- Data access solutions
- User journey mapping
- Campaign analysis
- On-site behaviour
- Cart abandonment
- ROI definition
See the Results: Expedia
Machine learning solution for internal link structure on 18m pages site.
Check my Analytics
We’ve proven that our technical capability extends beyond just understanding how Google Analytics works. We have developed a tool for Google Analytics users to get a more efficient and effective experience. We use it as part of our on-boarding process.
Partner with Google & Adobe
We Partner with Google & Adobe
Trusted by Leading Brands
50% of the most valuable 12 companies in the world trust us to get faster results.
Let’s Talk
Speak to us today to find out how data science can improve your marketing performance.
