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With the rollout of iOS 14 you may be wondering just how many site visitors you have using an Apple mobile device. With iOS 14 primed to affect your paid performance, you’ll want to look at Google Analytics for the operating system version and check it against performance metrics, such as paid, social, etc. to find out where your iOS users are coming from, get a benchmark and determine how much the new app tracking transparency prompt is affecting your views. Here’s how to find the iOS version in Google Analytics.

 

How to find the iOS version in Google Analytics

Anyone with Google Analytics can check the iOS version of site visitors. There are numerous ways to get there, but the quickest way to get an overview of how much of your traffic is using an iOS operating system is to:

 

1. Log in to Google Analytics

2. Click on the Audience dropdown in the left sidebar

Click on the Audience dropdown in the left sidebar

3. Select Mobile, then Devices

Select Mobile, then Devices

4. Under Primary Dimension, select Operating System and then click iOS

Under Primary Dimension, select Operating System and then click iOS - How to find the iOS version in Google Analytics5. Under the Operating System column we can see the iOS version in Google Analytics

Under the Operating System column we can see the iOS version in Google Analytics

In this example, we can see that the majority of iOS users are using a version of iOS 14, which means our paid advertising traffic may be affected by the new app tracking transparency prompt.

 

See where iOS traffic is coming from in Google Analytics

To see where this iOS traffic is coming from in Google Analytics, you’ll want to create a new segment.

1. Click to Add Segment

Click to Add Segment

2. From there, click to add a New Segment

From there, click to add a New Segment

3. Click Technology

4. For Operating System, select Contains and type in iOS

5. For Operating System Version, select Starts With and type in 14

For Operating System Version, select Starts With and type in 14

6. Give your custom segment a name

7. Click to Save

 

Now we can see that over 15% of total users are coming from iOS 14 devices.

Now we can see that over 15% of total users are coming from iOS 14 devices. - How to find the iOS version in Google Analytics

By creating a segment for iOS 14 users you will be able to view iOS 14 users across all your reports in Google Analytics, including your channel report.

Kirsten Tanner

Kirsten Tanner

Editor in Chief at In Marketing We Trust. Passionate about content marketing and dogs. Loves creating long-form, evergreen and 10x content. Is mentioned in Guy Kawasaki's latest book.

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